Claim your business in ChatGPT Tutorial, video, and email
OpenAI opened Business Hub on 10 November 2026. This page covers what the feature actually is, what it does not do, and the five pieces of content I would ship off it. Tap Approve or Needs changes on each card, pick a chip on each decision, then Send my review at the bottom. Your progress saves if you close it.
The short answer: how it works
1
Open Business Hub
Sign in to ChatGPT, Business Hub is in the sidebar, or go straight to chatgpt.com/business-hub. No Enterprise plan and no ads account needed.
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2
Find your business
Search the name, pick the listing that matches, confirm which ChatGPT account will manage it. Eligible online businesses that are not listed may get an option to add one.
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3
Verify the business
Pick one of the methods offered: business phone by text or automated call, business email, your website domain, or connect Shopify.
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4
Verify yourself with Persona
A separate identity check, government ID plus proof you can represent the business. Everything stays locked until this clears: edits, insights, product feeds, and the blue check.
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5
Fill the profile, then watch the insights
Business details and links, product feeds with pricing and availability for retailers, then aggregated insights: mentions, website clicks, and the discovery topics your site gets cited under.
How easy, honestly
About 10 to 15 minutes of real work, split into two waits. The claim itself is a search box and a verification code. The Persona ID check is the part that takes a document and a few minutes of attention. OpenAI reviews both and emails the result, and it does not publish how long that takes, so nobody should promise a same-day approval on camera.
Free at launch. OpenAI's monetization lead has left open the possibility of charging later, so free is a today fact, not a forever fact. Claiming carries no guarantee of better placement or more sales, and we should say that out loud. It is accuracy control plus measurement, not a ranking hack.
What is true, and the three catches that matter to our audience
Thing
Status
What it means for a Marathon client
Claiming a profile
Open
Eligible businesses where ChatGPT operates. Owner or authorized rep, no Enterprise agreement.
Local stores and restaurants
Limited
Can claim only a listing that already exists in the US. They cannot add themselves. A lot of our home service clients will land here, so the tutorial has to answer "what if mine is not there".
Business Agent, the AI rep that answers customer questions
Not for most of our list
US ecommerce and online service businesses with a website only. A Tomball roofer or a listing agent does not get one yet. Do not sell this in the video.
Aggregated only, and only above a volume threshold. A small local business may see nothing for a while. Worth saying so we do not create complaints.
Someone else already claimed it
Handled
Dispute ownership from the ••• menu. Also: claiming the main brand does not claim its individual locations, which matters for brokerages and multi-location trades.
Real estate agents and brokerages
Check per account
Eligibility depends on industry, location, and OpenAI's own integrity checks. I could not verify a specific real estate outcome, so the content should tell people to check rather than claim it works for them.
Sources: OpenAI's launch post and Business Hub help article, the Businesses in ChatGPT policy page, and the VentureBeat and Reuters coverage of the 10 November beta. I could not log into Business Hub from my side, Cloudflare blocked the automated browser, so every screen in the tutorial has to be captured from your screen or Hector's.
Blocker you should know about before we promise a blog post
www.marathoncreative.co still serves the old Wix site. The redesigned Astro site lives on pages.dev with no custom domain attached, so there is no working path for me to publish a tutorial page to the real domain tonight. Either it goes up in Wix by hand, or the written tutorial ships as a PDF one-pager plus a carousel and the email carries the full steps. That is decision 6 at the bottom.
What I would ship
1. Vertical video, 55 seconds
Posts tomorrow
Screen recording with your voice over it. The screen is the whole value here, a motion graphics version of this is just another AI news post. Draft script below, built so the two catches land before the call to action.
0:00 - 0:05 · HOOK, your face or the Hub search box"ChatGPT just gave your business a profile page, and right now yours is probably unclaimed."On screen: CHATGPT BUSINESS HUB · LIVE NOW
0:05 - 0:14 · why it matters"OpenAI opened this on November 10. Twelve hundred million people use ChatGPT every week, and when one of them asks it for a roofer in Tomball, it answers with whatever it can scrape about you."
0:14 - 0:24 · the payoff"Claiming it means you control the details, you get a verified check on your profile, and you can finally see how many times ChatGPT mentioned your business and clicked people through to your site."
0:24 - 0:42 · the walkthrough, screen recording"Here is the whole process. Sign in to ChatGPT, open Business Hub in the sidebar, search your name, pick your listing. Verify with your business phone, your business email, or your website domain. Then a quick ID check. Ten minutes, and it is free right now."On screen, synced to the clicks: SEARCH · VERIFY · ID CHECK · PUBLISH
0:42 - 0:51 · the catches, said plainly"Two catches. Local stores and restaurants can only claim a listing that already exists. And the AI agent that answers customer questions is online businesses only so far."
0:51 - 0:55 · CTA"Go claim it before someone else does. If you would rather we handle it, send us a message."
Production: you or Hector records the screen at 1080x1920 or records 16:9 and we punch in. Rey cuts it, captions burned in, Marathon navy and red lower third. Needs roughly 3 hours from footage to posted.
2. Written tutorial, the evergreen piece
Lead magnet
The video gets reach, this gets saved and forwarded. Structure:
What Businesses in ChatGPT actually is, in four sentences
Before you start: who in your company should own the login, and what documents the ID check wants
The five steps with a real screenshot on each
Which verification method to pick, and why domain verification is the one to use if your business phone rings to a cell
What to do if your business is not listed, and what to do if someone else claimed it
What you can and cannot measure once you are in
What this does not do, so nobody expects a ranking boost
Branded PDF one-pager plus a web version, both under the Marathon print and brand system. Screenshots come from your claim session.
3. Email to the list
Draft below
SUBJECTYou can now claim your business inside ChatGPT
BODYHello {{contact.first_name}},
On November 10, OpenAI opened Business Hub. For the first time you can claim your business inside ChatGPT, the same way you claimed your Google listing years ago, and control what it says about you.
This matters because 1.2 billion people use ChatGPT every week. When one of them asks it to recommend a company in your category, it answers from whatever it can find. Right now that is your website, old directory listings, and whatever else is floating around. Claiming your profile lets you correct it.
Here is the whole process:1. Sign in to ChatGPT and open Business Hub from the sidebar. 2. Search your business name and select your listing. 3. Verify by business phone, business email, or your website domain. 4. Complete the ID check. 5. Fill in your details and publish.
It takes about 15 minutes and it is free right now. Two things to know before you start: local stores and restaurants can currently only claim a listing that already exists, and the AI agent that answers customer questions is limited to online businesses for now.
We wrote the full walkthrough with screenshots, it is linked below. If you would rather not do it yourself, reply to this email and we will claim and fill out your profile for you.
Jacob Dow Marathon Creative 832.639.1810
Sends from PaceCRM. Audience and timing are decisions 4 and 5.
4. Social set around the video
Same day
Carousel, 6 slides, the five steps plus the two catches. Works where video does not, and it is the piece people screenshot.
LinkedIn text post in your voice, aimed at builders and brokerage leadership rather than consumers
Three caption variants so the same cut can run on Instagram, Facebook, and the Short without reading identically
Story frame with a question sticker: "have you checked if your business is in ChatGPT yet"
5. The actual business case: sell the setup
Your call
The content is good, but the content is not the point. This is a reason to call every retainer client and every brokerage you have been meeting, with something useful in hand rather than a pitch. A "ChatGPT profile setup" is a real, small, billable job: claim, verify, write the business description in their voice, load services and links, then report the insights back monthly. It also feeds the Signal story, because mentions and discovery topics are exactly the kind of number that keeps a retainer renewing.
Natural add-on to existing retainers, and a clean opener for the brokerages you are already in front of
The ID check must be done by the client, their identity, not ours, so the deliverable is "we prepare and fill it, you press the two verification buttons"
Pricing is yours to set, I have not put a number on it anywhere
6. Claim Marathon's own profile first
Prerequisite
We should not publish a tutorial on a thing we have not done. Claiming Marathon Creative is also what produces every screenshot and the entire screen recording, so it is step one of production, not a side errand. I cannot do it for you: the Persona check wants a government ID and proof you represent the business, which is yours to hold. What I can do is sit with it ready, write the profile copy in advance, and have Rey start cutting the moment the recording lands.
Worth checking the same session: Commercial Connect Group, Builder Connect Group, and The Metropolitan Builder
Record the screen even on the failures. "My business was not listed" is the most useful 10 seconds in the video